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Find e-commerce owners (sales)

You sell tools or services to online store operators and want owners, not the agencies serving them.

(owner OR founder OR CEO) AND (ecommerce OR "e-commerce" OR Shopify OR "online store" OR DTC) NOT (consultant OR agency OR freelancer)

Both spellings of ecommerce get searched because profiles split roughly evenly between them. Platform names like Shopify act as strong intent signals, and the NOT group removes the service providers who share every one of these keywords.

Variations

Platform specific
(owner OR founder) AND (Shopify OR WooCommerce OR BigCommerce) NOT (agency OR consultant)
Bigger stores
(founder OR CEO) AND (ecommerce OR DTC) AND ("7 figure" OR "8 figure" OR scaling) NOT agency

Paste into LinkedIn's main search bar, then filter by People. Operators must stay uppercase; the copies above already are.

Make it yours: Boolean Search Builder

Adapt this recipe in the builder: swap terms in three plain boxes and the syntax stays correct automatically.

Open the free tool