Connection request templates: vendor to partner
Your company and theirs serve the same customers in complementary ways, and you want to open a channel.
Straightforward · 196/300 characters
Hi [Name], I am at [Company], and we keep showing up in the same deals as [Their company], usually on complementary sides. Connecting because our teams may have good reasons to talk at some point.
Warm · 170/300 characters
Hi [Name], clients mention [Their company] to us often, always as the piece that pairs well with what we do at [Company]. That seems worth a connection at the very least.
Brief · 96/300 characters
Hi [Name], our companies serve the same customers from different angles. Seems worth connecting.
Before you send
- Name the overlap plainly, partnership notes fail when they are vague.
- Connect peer to peer, matched seniority moves faster.
- Bring one concrete idea when you follow up, not just goodwill.
Replace every [bracketed part] with the real detail, and if the note claims you read something, read it first. The 300-character limit counts everything; the counts above already include the brackets.
Make it yours: Connection Request Writer
For a specific person, the writer drafts three registers from who they actually are and your honest reason. Templates generalize; the writer personalizes.
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